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• Type de publication : Communication dans un congrès
• Date de publication : 03/04/2023
• Auteurs : Pascal FrucquetDavid CarassusDidier ChabaudPierre Marin
• Organismes : Laboratoire de Recherche en Management (LIREM)

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Résumé : In 2021, more than 200 territories in France had launched Smart City or Smart Territory projects (Data Publica and KPMG 2021, p17), a particularly elaborated form of digital transformation for local authorities, combining digitalization trajectories and the will to create value on a territorial scale. The Smart City concept is indeed regularly associated with an ambition to create multidimensional value (Csukas and Szabo 2021). In this sense, several authors have proposed to address it from the perspective of public value theory (Cosgrave et al. 2014; Bolivar 2019; Chatfield et al. 2019).

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• Type de publication : Article dans une revue
• Date de publication : 01/03/2023
• Auteurs : David CarassusBenjamin DrevetonChristophe FavoreuLeonard Gourbier
• Organismes : Laboratoire de Recherche en Management (LIREM)
• Publié dans Politiques et Management public le 24/10/2020

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• Type de publication : Article dans une revue
• Date de publication : 01/02/2023
• Auteurs : Bastien ViolletNicolas ScellesQi Peng
• Organismes : Centre de Recherche en Gestion Université de Poitiers - Faculté des Sciences du sport Manchester Metropolitan University Business School Manchester Metropolitan University Business School
• Publié dans Sustainability le 27/10/2020

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Résumé : The notion of sport policy is a relatively recent subject of study, but it has been frequently used over the last 20 years, particularly referring to governmental sport policies. However, less research has been conducted in the field of national sport federations (NSFs), which are key non-governmental structures in governing, organising and sustaining the development of sports. The objective of this article is to propose a conceptualisation of the notion of sport policy adapted to NSFs. The proposed approach consists of two steps: first, we conducted an extensive integrative literature review around the notion of sport policy. Second, based on the literature review, we developed a model that conceptualises what an NSF sport policy is. This conceptual model is intended to be a useful analytical tool to design, implement and assess the success of a sport policy for both researchers and practitioners working in the field of NSFs.

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• Type de publication : Article dans une revue
• Date de publication : 02/01/2023
• Auteurs : Sophie Renault
• Organismes : Val de Loire Recherche en Management
• Publié dans Décisions Marketing le 25/10/2020

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Résumé : • Objective Based on the study of Animal Crossing: New Horizons (ACNH), our study aims to understand the relationship between the player, their avatar and fashion. It intends to answer two main questions: What are the specificities of the player’s projection mechanism towards their avatar in this video game? What is the role of fashion in this mechanism? • Methodology With an understanding approach, our qualitative methodology is based on two main sources: participant observation and a survey of the ACNH gaming community. • Results As a sandbox game, ACNH is characterised by the opportunity for the players to create clothes and, potentially, share them with the online community. Chosen according to the situation, the avatar’s look seems to be crucial in the identification process. Players choose a style of clothing that corresponds to their actual, dreamed or fantasised look. • Managerial implications Our study underlines the interest for brands to seize the opportunities offered by the ACNH gameplay and offers recommendations to them about product placement. • Originality While many video games have become fashion showcases, the issues associated with the avatar’s look are little explored in the marketing literature. It is on the basis of the specificities related to the creation and sharing of designs in the ACNH video game that we propose to better understand the issues associated with fashion.

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Fichiers liés : Renault S. 2023 - My avatar fashion and me.pdf

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